PAPAGAYO
Client
Hojas Vivas (personal project)
Role
Direction, design, animation
Year
2019
Credits
Voice-over: Cristina Lugo
Voice-over recording: Igor Figueroa
Hojas Vivas is a public campaign that promotes reading through "book teasers", encouraging readers to discover the mentioned novels in the associated libraries.
Facing the plurality of books and styles, the campaign has a common artistic direction, in black and white, into which the physical books are introduced through typographical compositions (using their texts) previously designed and photographed. Here is the teaser of "The story of the Parrot's Resurrection" written by Eduardo Galeano.
Making of
