MIRADA HUMANA DEL MOMENTO EN LATAM
Client
Coca-Cola
Agency
Artsaj
Role
Art direction, design, animation
Year
2023
To make internal institutional videos more attractive, I was asked to create an intro and a graphic package to illustrate a conference about how inflation is affecting our lifestyles.
As the testimonies could be very varied, I based the narration on a common point that includes the majority of the people interviewed: their presence on social networks, where the flow of information allows to illustrate a large number of feelings. To reconnect with reality and the subject matter, the intro ends on a landscape - the social study field concerned here - and characters that can reflect some of our witnesses.
