ALEBRIJES AWARDS
Client
AMEXCAP
Agency
Artsaj
Role
Rebranding, art direction, design, animation, brandbook
Year
2023
BRANDBOOK AVAILABLE ON REQUEST
This institutional event is organised annually by the Mexican Association of Private Capital Funds to reward outstanding projects. As they already had a naming, a whole storytelling and visual identity were created from it.
In Mexican culture, an alebrije is a figurine representing an imaginary animal usually composed from two animals. Hand in hand with the client, a hybrid mascot was created to symbolise the values of the event, taking into consideration the meaning of several animals derived from the pre-Hispanic civilization. Then, inspired by the decorations that adorn the alebrijes, a library of patterns was made to create a modular identity that meets their needs of variety and durability.
